I build marketing measurement infrastructure that makes spend accountable. Not through dashboards people glance at, but through triangulated systems where ML attribution, media mix models, and incrementality experiments each keep the others honest.
Eleven years across consumer marketplaces (StockX), enterprise B2B (Comcast NBCUniversal), and large-scale e-commerce (Walmart.com). The through-line is always the same: build the infrastructure, run the experiments, and let the data tell you where money is actually working.
Outside of work, I'm usually on a long hike with my family and our bernedoodle.
Built the full marketing measurement stack from the ground up, including ML-driven attribution.
B2B enterprise analytics supporting an $85M proactive network expansion project.
Growth analytics at large portfolio scale across one of the world's biggest e-commerce operations.
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